• Profesionales de sectores como el textil, el plástico o el  juguete coinciden en que supondrá un antes y un después en trazabilidad, sostenibilidad y transparencia, y que será clave para empoderar al consumidor y mejorar la circularidad industrial
• Packaging Cluster y el Cluster de Innovación en Envase y  Embalaje han celebrado una jornada con representantes de GS1, Ministerio de Industria,  AIJU, ATEVAL, AIMPLAS, Blue Room Innovation y Nanogune para abordar los retos y oportunidades del Pasaporte Digital de Producto (DPP)

Professionals from sectors such as textiles, plastics, and toys agree that this will mark a turning point in traceability, sustainability, and transparency, and that it will be key to empowering consumers and improving industrial circularity.

The Packaging Cluster and the Packaging Innovation Cluster held a workshop with representatives from GS1, the Ministry of Industry, AIJU, ATEVAL, AIMPLAS, Blue Room Innovation, and Nanogune to address the challenges and opportunities of the Digital Product Passport (DPP).

The European industry is preparing for a disruptive change: the Digital Product Passport (DPP), a tool that will improve traceability, promote transparency, and facilitate circularity in manufacturing and consumption processes. This was highlighted at the conference organized jointly by the Packaging Cluster and the Packaging Innovation Cluster, which brought together representatives from the government, technology entities, and business associations to address the technical, regulatory, and sectoral challenges surrounding this new regulatory requirement, which will take effect in 2027.

During the opening session, the Packaging Cluster's Cluster Manager, Àlex Brosa, pointed out that the DPP is essential for achieving true traceability and advancing transparency and circularity. Jesús Pérez, director of the Packaging Innovation Cluster, highlighted the importance of collaborative spaces for advancing the implementation of these types of solutions that will shape the future of sectors such as packaging.

This approach was shared by Manel Martínez, Head of Standards at GS1 Spain, who stated that GS1 standards will be essential for implementing the Digital Passport, as is already the case in multiple sectors. Martínez explained how GS1 proposes linking the physical and digital environments through a single QR code, the GS1 Digital Link, which brings together all relevant product information, from traceability to advertising, and can be easily accessed from a mobile phone.

Representing the Administration, Timoteo de la Fuente, technical advisor to the Ministry of Industry and Tourism, emphasized that the DPP stems from the new Ecodesign Regulation for Sustainable Products, which aims to extend energy efficiency principles to circularity criteria. He stated that the passport will be the history of each product, from raw materials to the end of its useful life, and will allow compliance with other regulations regarding safety, toxicity, and recyclability information. He also specified that the economic operator will be responsible for generating it, which will involve the participation of multiple actors in the value chain.

Other industries that are already leading the way

During the roundtable discussion on sectoral experiences, José Carlos Sola, Project Manager at AIJU, presented the development of AI Passport Guadnet, a blockchain-based solution that provides access to detailed information on children's products. In 2024, they took a further step with a website that differentiates between end users and companies, and are currently working on a digital passport for packaging with the Eco Toy Pack project.

Regarding the textile sector, Salomé Beneyto, manager of ATEVAL, emphasized that the regulatory approach must consider the entire industry, not just the final product. In her presentation, she highlighted the role of the DPP in empowering consumers, who will be able to know the origin of the fiber, the manufacturing process, as well as the environmental and social impacts of the garment, in line with the values of Corporate Social Responsibility. However, she warned of the technical and administrative challenge this poses, especially for SMEs, and called for a focus on national and European manufacturing.

Success Stories and Emerging Technologies

The event also featured real-life technological implementation cases. Sandra Ramos, a researcher at AIMPLAS, presented the progress made in the Digital Passport Demonstrator for plastic products, an initiative that seeks to offer sustainable solutions adapted to regulatory requirements.

For her part, Denisa Gibonic, CEO of Blue Room Innovation, presented Circular Pass, a blockchain-based digital solution that guarantees traceability and facilitates the product's second life. She added that the real driving force behind the change is the benefits that DPP brings to all stakeholders.

Finally, Ainara García-Gallastegui, Director of Technology Transfer at Nanogune, showcased a pioneering project for storing information in DNA microtags. This solution allows for invisibly and securely encoding data, applicable to DPP in objects and textile fibers.

A value chain that must collaborate

The event made it clear that the Digital Product Passport not only represents a technical and regulatory challenge, but also a great opportunity to transform the industry toward more sustainable, transparent, and consumer-centric models. Through collaboration between clusters, public administrations, technological institutes, and companies, the foundations are being laid for an effective transition that will allow compliance with the new European standards, without neglecting the competitiveness and value of the national industry. Finally, it was highlighted that initiatives such as this consolidate the role of packaging as a strategic player in the circular economy and industrial digitalization.