Smart Packaging is the incorporation of new digital technologies into packaging with the aim of adding new value to the brand or opening up new possibilities through connectivity. The application of these technologies has allowed an unprecedented development of this innovation vector towards new horizons. Do you want to know more about what SMART PACKAGING has in store for us?

Pol Marin Ruz, Project Manager of Packaging Cluster, and Àlex González Fabregas, Market Analyst of Packaging Cluster, will be in charge of presenting the main results of the market study carried out together with Market AAD, experts in market research and the generation of innovation in companies. Adrià Llacuna, Project Manager of Market AAD, will join us during the session to share the knowledge generated with the attendees. 

We look forward to seeing you in streaming on 30 March, from 11.30am to 1pm, to present the study on SMART PACKAGING, within the framework of the Packaging Observatory.